Terra Nova Ecological Landscaping blog

17 Dec

Our ‘Tread Lightly’ Indiegogo campaign has completed.

Was our ‘Tread Lightly’ Indiegogo campaign a wild success?… No, not exactly.

Was it a success? …Yes it was!

Bread and Puppets   

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Thank you!

Now that the ‘Tread Lightly’ campaign is over my honest reflection is that Crowdfunding is a bit of an enigma with tons of exciting potential. An alluring mystery.

I have had a lot of advice on how a campaign aught to be run.

It was clear I was making some missteps even early on. And there was a learning curve like you wouldn’t believe. We set the start date and then reset that date when it was clear we needed more preparation time. The night of the kick-off was fine but it seemed that I didn’t have enough details ironed out.

In hindsight I would have made sure all the donations that night where credited on the Indiegogo campaign page in real time. As it turned out 100% of the kick-off event income went to pay for the evening with the food, music and misc. expenses. If I was to do it over I would put on a free event without a cover fee, I would welcome and thank everyone for showing up, keep it simple and start the campaign with a $10,000 dollar goal.

Originally I think we got a little greedy and set our goal too high. Our original $50,000 goal was meant to fund a complete top-to-bottom redo of the ‘Tread Lightly’ service.

I have always (well since 1991) believed in the ‘Tread Lightly’ service. I do think now that an existing business re-launch needs the business to chip in the seed money and announce it up front. At least with our project I would have liked to have started that way.

Then half way into the campaign we realized that the $50,000 goal was just not realistic and we reset it for $5,000.

Still with all the missteps we proved that the community does indeed support the ‘Tread Lightly’ project. People showed up to the kick-off party, donated their money and their time and most of all their support.

Our final campaign intake amount was $3,230.00.

We are deeply honored and grateful for every single donation from $1.00 to $424.00 from as far away as Germany and as close as my brother our wonderful local community.

The Tread Lightly service is an authentic, profoundly ecological approach to landscape care.

Tread Lightly service11

This funding will allow us to fix our bikes, repair our landscape trailers and acquire the appropriate equipment the will allow the ‘Tread Lightly’ to get back on the road where it belongs.

Thank you all for your support, your attention and your time.

Ken Foster and the Terra Nova crew

 

 

16 Dec

Today is the last day of our Indiegogo ‘Tread Lightly’ campaign, your last chance to donate to the cause!

Our Tread Lightly Indiegogo campaign that started Oct. 17th is over at the end if the day today, Dec. 16. 

We have raised $2,000.00 so far.

*OUR NEW GOAL is at least $2,000 – To Outfit Two Bike Gardeners for the Road*

Terra Nova is a low-tech business operating a high-tech funding campaign, and it’s a learning curve (yikes!). Clearly $50k was way too high of a goal. However, we have authentically redefined a more modest success for the last 3 weeks of the campaign. We hope you will support us. Our new goal is to raise atleast $2,000  to purchase two custom-made bike trailers, two good bikes, and new signage. This will comfortably outfit a 2-gardener crew as they ride around town making gardens shine without chemicals. 

It’s not the fancy comprehensive makeover originally envisioned, BUT it’s the heart of Tread Lightly and it will make a difference to the gardeners who are out there riding around.

The Tread Lightly service was an authentic, profoundly ecological approach to landscape care. Over twenty years the community hailed the service as a symbol of innovation and hope. We are confident that new bikes, custom landscape trailers and the appropriate equipment will ensure that the ‘Tread Lightly’ service gains the success it deserves.

Every donation helps!

Tread lightly Food Bin Marquee   Tread lightly Carrie

We would like to send out a big thank you to…

  • Valerie Bengal (for getting us up to $2,000!)
  • David Fierstein
  • Chris Young and the Monterey Bay Sanctuary Exploration Center
  • John Rosenblum
  • Lisa McAndrews and the Cabrillo College Horticulture Department
  • Josh Fodor, Central Coast Wilds
  • Darren Huckle, Roots of Wellness
  • Jon Young – author of What the Robin Knows
  • Eric Johnson and Traci Hukill of Hilltromper.com
  • Tai Moses – author of Zoo Burbia 
  • Andrew Tuckman and Vision Recycling
  • Steve Schnaar and the Santa Cruz Fruit Tree Project
  • Darryl ‘Flea’ Virostko
  • Ron Swenson
  • David Foster
  • Jaime and Cheryl Snyder
  • Merry Luskin
  • The bands – Sama Dams, Cove and the Getaway Dogs
  • The Food Bin
  • Valerie Valdez
  • Catherine Gunderson and the Leaf Blower Task Force
  • Joseph Shultz
  • Deborah Lindsay

We have many more people to thank. Karen Kaplan,

Nick and Ruth Royal, Aliese Ware, Karsten Mueller, Tawn O Kennedy, Bruce and Janet Stahl, Ariela Haber and the Egger family

Thank you, thank you!

Please donate and comment on our 

Indiegogo page by clicking here!

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View the ‘Tread Lightly’ video on YouTube

THANK YOU!

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Facebook

Pinterest

Photos of the ‘Tread Lightly’ service over the years. 

Tread Lightly high res 2 Tread Lightly service 2 Tread lightly service 13 Tread Lightly service 1001 Tread Lightly service Tread Lightly service2 Tread Lightly service3 Tread Lightly service4 Tread Lightly service5 Tread Lightly service6 Tread Lightly service7 Tread Lightly service8 Tread Lightly service9 Tread Lightly service10 Tread Lightly service11 tread lightly truck and crew 

19 Nov

BEFORE AND AFTER

TRANSFORMED LANDSCAPES 2014

Before and After 3Before and After 1

Before and After 8Before and After 2

Before and After 5  Before and After 6

Before and After 9 Before and After 10

 

 

 

 

21 Oct

Tread Lightly with Terra Nova! Please contribute to our Indiegogo campaign

Collectively Catalyze the Tread Lightly Movement to Regenerate our Cycling Ecological Landscaping!

Hello! my name is Ken Foster, I am a native of Santa Cruz, California, where my parents, Herb and Ellie Foster, were well-known peace and environmental activists. As a long-time organic gardener and landscape designer, and as a permaculture teacher at Cabrillo College, I believe I’m continuing the work they started here in the 1950s.

Terra Nova’s Tread Lightly Service :

Bicycle Powered Landscaping

Tread lightly Carrie

In 1991 I started a service I dubbed Tread Lightly. This was a bicycle-powered landscape service that served our Santa Cruz area clients. For over twenty years the community hailed the ‘Tread Lightly’service as  an authentic, profoundly ecological approach to landscape care and as a symbol of innovation and hope. One of the principles of permaculture is “Use Small and Slow Solutions.” Tread Lightly was definitely that! Pedal-Powered Permaculture!

While Terra Nova Ecological Landscaping continues its good work today, installing rainwater catchment, graywater systems, food forests and drought tolerant landscapes the Tread Lightly service, never a big profit maker, was discontinued one year ago. The equipment had aged and deteriorated, and it was hard to justify buying new trailers and bikes.

Now with a new business plan in hand we are confident that new bikes, custom landscape trailers and the appropriate equipment will get the ‘Tread Lightly’service back on the road where it belongs.  We are setting a goal to raise $50,000. This amount would fund the purchase of six new custom bicycle landscape trailers, the mountain bikes to pull them and new business signs. It will also allow us to outfit the trailers with all the hand tools an ecological landscaper would ever want: loppers, pruners, shovels, rakes and brooms. We’ll also buy the latest electric powered ecological equipment including shears, trimmers, weed-whackers, and mowers. This will also allow us to polish up our website, and to publish brochures and post cards for marketing purposes. 

1991

 

Herbal spiral

 

16 Oct

Tread Lightly with Terra Nova ! Party! Party!

terranovaflyer  Screen shot 2014-10-14 at 8.41.20 PM

Screen shot 2014-10-12 at 9.02.24 PM  Terra Nova logo

14 Oct

And Now, the new ‘Tread Lightly’ video! Enjoy!

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30 Sep

‘Tread Lightly’ Re-Launch Party! Friday Oct. 17th, 2014

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Terra Nova Ecological Landscaping

‘Tread Lightly’
Re-Launch Party!

Oct. 17th, 2014
6:00 – 9:00pm at the Monterey Bay National Marine Sanctuary Exploration Center 35 Pacific Ave. Santa Cruz 


Catering by India Joze!

Join us for the kick-off party for our Indiegogo crowdfunding campaign to re-launch Terra Nova’s ‘Tread Lightly’ service.



For over twenty years

the community hailed the ‘Tread Lightly’ bicycle-powered landscape service as an authentic, profoundly ecological approach to landscape care and as a symbol of innovation and hope. The campaign’s goal is to fund new bikes, custom landscape trailers and the appropriate equipment so the ‘Tread Lightly’ service gets back on the road where it belongs.


Details:
Location: Monterey Bay National Marine Sanctuary Exploration Center
35 Pacific Ave Santa Cruz, CA.
6:00 – 9:00 pm
Tickets:  $25.00 at the door. Buy advance tickets for sliding scale $15.00 to $25.00 + here…
http://treadlightly.brownpapertickets.com/


Blue grass music by local musicians.

  • We will be premiering a short video about the ‘Tread Lightly’ service.
  • There will be tables with information from sponsors.
  • Many opportunities to support the campaign goals by sponsoring a piece of ‘Tread Lightly’ equipment from rakes and brooms to bikes and trailers.
  • Catering By India Joze Restaurant
  • Beer on tap and wine bar
  • Bluegrass music! 
  • Share the ‘Tread Lightly’ Facebook event!
  • See more ‘Tread Lightly’ photos on Pinterest
  • The place to be Oct. 17th! Invite your friends!
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16 Sep

Terra Nova’s Ken Foster is teaching the Organic Vegetable Gardening class through Cabrillo College Extension.

Green_Conservation Classes

16 Aug

Help bring back bicycle-powered landscaping DATE HAS CHANGED!

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Terra Nova Ecological Landscaping

Early days of our Tread Lightly Service

Save the new Date

Friday, October 17th 2014

6:00 to 9:00 pm
Kick-off party for the Indiegogo crowdfunding campaign for the ‘Tread Lightly’ service
At the Monterey Bay National Marine Sanctuary Exploration Center
35 Pacific Ave, Santa Cruz, CA

Apologies for the date change!  We needed more time to prepare an awesome party for the community to help relaunch the ‘Tread Lightly’ service. 

The ‘Tread Lightly’ bicycle-powered landscape service was an authentic, profoundly ecological approach to landscape care. The service was on the road in the Santa Cruz area for over twenty years up until 2012. This funding campaign will help the ‘Tread Lightly’ rubber meet the road again.    

Details

Kick-off event:  For our Indiegogo crowdfunding campaign. Catered by India Joze Restaurant, tables with information from sponsorsblue grass music by local musicians, and the premier of a short video about the ‘Tread Lightly’ service.

Purpose: To revive Terra Nova’s ‘Tread Lightly’ service. There will be many opportunities to contribute to the campaign by sponsoring a piece of ‘Tread Lightly’ equipment, from brooms to rakes and bikes to trailers.

Tickets: Advance sliding scale tickets  $15.00 – $25.00 + are available at Brown Paper Tickets
$25.00 at the door

Terra Nova Ecological Landscaping continues to be open for business!

http://www.terranovalandscaping.com/

Please join us in bringing this unique service back to Santa Cruz.

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05 Aug

Terra Nova is Bringing Back Bicycle-Powered Landscaping!

 The community is invited to help relaunch Tread Lightly, the pedal-powered landscaping service, with an Indiegogo kickoff party at the Monterey Bay National Marine Sanctuary Exploration Center on Friday October 17th, 2014 6:00 – 9:00 pm.

Starting a bicycle-powered landscaping service more than two decades ago, Ken Foster was truly a man ahead of his time. Terra Nova Ecological Landscaping’s “Tread Lightly” service invited the community to think differently about their yards—and more importantly, to act differently. For more than 20 years Terra Nova landscapers pedaled around town towing trailers full of tools, implementing permaculture designs, creating edible landscapes and building food forests.

Ken and Dan King on the ‘Tread Lightly’ route, 1991.

The full 'Tread Lightly' crew 1995

The full ‘Tread Lightly’ crew 1995

 

“Tread Lightly was an authentic, profoundly ecological approach to landscape care,” Foster says, “and the Santa Cruz community saw the service as a local symbol of innovation and hope.”

Terra Nova Ecological Landscaping continues its good work today, installing water catchment and graywater systems, drought tolerant landscapes, and providing low-impact landscape care service. But the Tread Lightly service, never a big profit maker, was discontinued one year ago. The equipment had aged and deteriorated, and it was hard to justify buying new trailers and bikes.

With a new business plan and marketing strategy in hand Terra Nova is confident that new bikes, custom landscape trailers and the appropriate equipment will ensure that the ‘Tread Lightly’ service gains the success it deserves.

Now Ken, along with friends and sponsors, is asking the community to help bring this valuable service back online.

Terra Nova logo

The Terra Nova Tread Lightly Indiegogo Kickoff Party

On Friday, October 17th, Terra Nova is launching a crowdfunding campaign on Indiegogo with a goal of raising $50,000 to get the Tread Lightly service rolling again.

Ken, along with the Monterey Bay National Marine Sanctuary Exploration Center, invites the community to join them at a celebratory event launching the Indiegogo campaign. They will screen the Tread Lightly Indiegogo video. Food will be provided by another legendary Santa Cruz institution, India Joze; wine will be provided by Vino Cruz and the Stockwell Winery; Uncommon Brewers will be there with their uncommon brews; and a local bluegrass band will be providing the music.

Individuals and businesses are invited to contribute to this good Santa Cruz cause by becoming a sponsor and setting up a table at the event.

When: Friday October 17th, 6-9pm.

Where: Monterey Bay National Marine Sanctuary Exploration Center, 35 Pacific Avenue, Santa Cruz.

Cost: $25 contribution requested at the door with $20.00 advanced tickets available at Brown Paper Tickets.

For more information, contact Ken Foster at (831) 425-3514 or ken@terranovalandscaping.com.

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