Our ‘Tread Lightly’ Indiegogo campaign has completed.

Was our ‘Tread Lightly’ Indiegogo campaign a wild success?… No, not exactly.

Was it a success? …Yes it was!

Bread and Puppets   

Screen shot 8 2014-10-12 at 9.37.33 PM
Thank you!

Now that the ‘Tread Lightly’ campaign is over my honest reflection is that Crowdfunding is a bit of an enigma with tons of exciting potential. An alluring mystery.

I have had a lot of advice on how a campaign aught to be run.

It was clear I was making some missteps even early on. And there was a learning curve like you wouldn’t believe. We set the start date and then reset that date when it was clear we needed more preparation time. The night of the kick-off was fine but it seemed that I didn’t have enough details ironed out.

In hindsight I would have made sure all the donations that night where credited on the Indiegogo campaign page in real time. As it turned out 100% of the kick-off event income went to pay for the evening with the food, music and misc. expenses. If I was to do it over I would put on a free event without a cover fee, I would welcome and thank everyone for showing up, keep it simple and start the campaign with a $10,000 dollar goal.

Originally I think we got a little greedy and set our goal too high. Our original $50,000 goal was meant to fund a complete top-to-bottom redo of the ‘Tread Lightly’ service.

I have always (well since 1991) believed in the ‘Tread Lightly’ service. I do think now that an existing business re-launch needs the business to chip in the seed money and announce it up front. At least with our project I would have liked to have started that way.

Then half way into the campaign we realized that the $50,000 goal was just not realistic and we reset it for $5,000.

Still with all the missteps we proved that the community does indeed support the ‘Tread Lightly’ project. People showed up to the kick-off party, donated their money and their time and most of all their support.

Our final campaign intake amount was $3,230.00.

We are deeply honored and grateful for every single donation from $1.00 to $424.00 from as far away as Germany and as close as my brother our wonderful local community.

The Tread Lightly service is an authentic, profoundly ecological approach to landscape care.

Tread Lightly service11

This funding will allow us to fix our bikes, repair our landscape trailers and acquire the appropriate equipment the will allow the ‘Tread Lightly’ to get back on the road where it belongs.

Thank you all for your support, your attention and your time.

Ken Foster and the Terra Nova crew

 

 

Today is the last day of our Indiegogo ‘Tread Lightly’ campaign, your last chance to donate to the cause!

Our Tread Lightly Indiegogo campaign that started Oct. 17th is over at the end if the day today, Dec. 16. 

We have raised $2,000.00 so far.

*OUR NEW GOAL is at least $2,000 – To Outfit Two Bike Gardeners for the Road*

Terra Nova is a low-tech business operating a high-tech funding campaign, and it’s a learning curve (yikes!). Clearly $50k was way too high of a goal. However, we have authentically redefined a more modest success for the last 3 weeks of the campaign. We hope you will support us. Our new goal is to raise atleast $2,000  to purchase two custom-made bike trailers, two good bikes, and new signage. This will comfortably outfit a 2-gardener crew as they ride around town making gardens shine without chemicals. 

It’s not the fancy comprehensive makeover originally envisioned, BUT it’s the heart of Tread Lightly and it will make a difference to the gardeners who are out there riding around.

The Tread Lightly service was an authentic, profoundly ecological approach to landscape care. Over twenty years the community hailed the service as a symbol of innovation and hope. We are confident that new bikes, custom landscape trailers and the appropriate equipment will ensure that the ‘Tread Lightly’ service gains the success it deserves.

Every donation helps!

Tread lightly Food Bin Marquee   Tread lightly Carrie

We would like to send out a big thank you to…

  • Valerie Bengal (for getting us up to $2,000!)
  • David Fierstein
  • Chris Young and the Monterey Bay Sanctuary Exploration Center
  • John Rosenblum
  • Lisa McAndrews and the Cabrillo College Horticulture Department
  • Josh Fodor, Central Coast Wilds
  • Darren Huckle, Roots of Wellness
  • Jon Young – author of What the Robin Knows
  • Eric Johnson and Traci Hukill of Hilltromper.com
  • Tai Moses – author of Zoo Burbia 
  • Andrew Tuckman and Vision Recycling
  • Steve Schnaar and the Santa Cruz Fruit Tree Project
  • Darryl ‘Flea’ Virostko
  • Ron Swenson
  • David Foster
  • Jaime and Cheryl Snyder
  • Merry Luskin
  • The bands – Sama Dams, Cove and the Getaway Dogs
  • The Food Bin
  • Valerie Valdez
  • Catherine Gunderson and the Leaf Blower Task Force
  • Joseph Shultz
  • Deborah Lindsay

We have many more people to thank. Karen Kaplan,

Nick and Ruth Royal, Aliese Ware, Karsten Mueller, Tawn O Kennedy, Bruce and Janet Stahl, Ariela Haber and the Egger family

Thank you, thank you!

Please donate and comment on our 

Indiegogo page by clicking here!

Screen shot 2014-10-14 at 8.41.20 PM
View the ‘Tread Lightly’ video on YouTube

THANK YOU!

Screen shot 8 2014-10-12 at 9.37.33 PM

Facebook

Pinterest

Photos of the ‘Tread Lightly’ service over the years. 

Tread Lightly high res 2 Tread Lightly service 2 Tread lightly service 13 Tread Lightly service 1001 Tread Lightly service Tread Lightly service2 Tread Lightly service3 Tread Lightly service4 Tread Lightly service5 Tread Lightly service6 Tread Lightly service7 Tread Lightly service8 Tread Lightly service9 Tread Lightly service10 Tread Lightly service11 tread lightly truck and crew